Brand Partnerships
As a Brand Partnerships Rep at Universal Music Group’s °1824, I’ve been able to help facilitate multiple brand partnership campaigns that connect artists to their fans through these experiences.
Role Model x Monty’s Good Burger
I helped plan and facilitate a delicious brand partnership between Interscope Records artist Role Model and Los Angeles-based plan-based burger restaurant Monty’s Good Burger to create a limited edition vegan Almond Croissant Milkshake & crewneck sweatshirt. Role Model even stopped by the store for a couple hours to meet fans and take their orders!
Recap video for °1824 socials. Shot by Rebecca Bloch & edited by Andre Park and Remi Wiseblatt.
Lil Wayne x Randy’s Donuts
In honor of Lil Wayne’s show in Los Angeles in May 2023, I was able to help plan and facilitate a delicious two-week brand partnership between Republic Records artist Lil Wayne and the legendary Inglewood’s Randy Donuts to create a limited edition Weezy Donut. The Weezy Donut was a green vanilla donut with gold sprinkles.
YUNGBLUD x Monty’s Good Burger
I helped plan and facilitate a spicy brand partnership between Geffen Records artist YUNGBLUD and Los Angeles-based plan-based burger restaurant Monty’s Good Burger to create a limited edition Orange Fizz drink & spicy black ketchup on-site during Coachella. This collaboration took place both weekends at Goldenvoice’s Coachella in Indio, California.
Mt.Joy x Ruru Kitchen
I helped plan and facilitate a brand partnership between Island Records band Mt.Joy and San Francisco-based smoothie and acai restaurant, RuRu Kitchen. This partnership took place at Outside Lands Festival 2022 and featured a custom blood orange smoothie that was inspired by the band’s most recent album Orange Blood.
