During my time working in Brand Partnerships at Universal Music Group’s °1824, I’ve been able to help facilitate multiple brand partnership campaigns that connect artists to their fans through unique experiences.
I helped plan and facilitate a delicious brand partnership between Interscope Records’ artist Role Model and Los Angeles-based plant-based burger restaurant Monty’s Good Burger to promote his show at Hollywood’s Palladium. Monty’s Good Burger hosted an in store activation featuring Role Model’s limited edition vegan Almond Croissant Milkshake and crewneck sweatshirt. Role Model stopped by the Echo Park location to take orders at the counter and meet fans!
Role Model x Monty’s Good Burger
Event Recap Video
In honor of Lil Wayne’s show in Los Angeles at The Wiltern, I was able to help plan and facilitate a delicious two-week brand partnership between Republic Records’ artist Lil Wayne and the legendary Inglewood’s Randy Donuts to create a limited edition Weezy Donut. The Weezy Donut is a green vanilla donut with gold sprinkles.
Lil Wayne x Randy’s Donuts
I helped plan and facilitate a spicy brand partnership between Geffen Records’ artist YUNGBLUD and Los Angeles-based plan-based burger restaurant Monty’s Good Burger to create a limited edition Orange Fizz drink & spicy black ketchup on-site for Coachella. This collaboration took place the second weekend at Goldenvoice’s Coachella Music Festival in Indio, California.
YUNGBLUD x Monty’s Good Burger
I helped plan and facilitate a brand partnership between Island Records’ band Mt.Joy and San Francisco-based smoothie and acai restaurant, RuRu Kitchen. This partnership took place at Outside Lands Festival 2022 and featured a custom blood orange smoothie that was inspired by the band’s album Orange Blood.
Mt. Joy x RuRu Kitchen
